Fresh From Florida is the official marketing program of the Florida Department of Agriculture and Consumer Services, created to promote Florida-grown food, agricultural products, and local producers. The program helps consumers easily identify products that are grown, produced, or harvested in the Sunshine State, supporting Florida farmers, ranchers, and food businesses.

From citrus, seafood, and fresh produce to plants, dairy, and specialty goods, the Fresh From Florida label represents quality, freshness, and local pride. The program also supports Florida businesses through marketing initiatives, partnerships, and educational campaigns that connect consumers with the people and products behind Florida agriculture.

By encouraging residents and visitors to “buy local,” Fresh From Florida plays a vital role in strengthening Florida’s economy, preserving farmland, and celebrating the state’s rich agricultural heritage.